The reign of quiet luxuryis starting to lose its whisper. Making noise on social feeds, in showrooms, and in the homes of bold tastemakers is loud luxury, the unapologetic antidote to under-the-radar refinement. Think more Versace than The Row, more velvet than linen, and more “wow” than “whisper.”
Where quiet luxury offers subtle sophistication, loud luxury is all about embracing a confident, expressive lifestyle. It’s not just décor, it’s a declaration.
What is Loud Luxury?
Loud luxury is the visual equivalent of a champagne cork popping. It’s high-glamour, high-impact, and thoroughly intentional. This trend is characterised by rich colours, daring textures, oversized statement pieces, and indulgent details. Forget minimalism, this look thrives on drama and decadence.
It’s not about being gaudy, though. The modern take on loud luxury is curated and clever. Think high-octane materials like marble, lacquer, gold leaf, and glossy wood. Sculptural furniture, bold lighting, and art that commands attention. It’s a cocktail of maximalism, opulence, and tongue-in-cheek playfulnessserved with a twist of confidence.
Why It’s Trending Now
After years of beige-on-beige and soft-spoken interiors, many are craving rooms that have more personalityand presence. Social media aesthetics have begun to shift from “clean girl” minimalism to louder, more lived-in spaces full of character.
Loud luxury is also tied to a sense of reclaiming joy. It’s indulgent in the best way, favouring beauty and extravagance over restraint. It reflects a cultural moment where self-expression is valued over conformity. This is the design world’s version of dressing up “just because” and loving every second of it.
There’s also a nostalgic thread running through it. Loud luxury borrows cues from the 1980s and early 2000s when interiors leaned into excess with glossy finishes, heavy drapery, and unapologetic glamour. But this time around, there’s a sharper eye for balance and craftsmanship. It’s maximalism with better taste.
How to Bring Loud Luxury Into the Home
Getting the look is less about ripping out your entire interior and more about layering in statement moments.
Statement Furniture: Start with a sculptural sofa or a plush velvet armchair. Look for curvaceous lines, mirrored accents, or jewel-toned upholstery. These are not background pieces, they own the room.
Gloss and Glam: High-shine materials are a cornerstone of this trend. Lacquered cabinets, polished marble, and reflective metals add that glamorous edge. If walls feel too plain, go for a bold wallpaper with metallic details or even glossy paint in deep colours like petrol blue or aubergine.
Art That Speaks Loudly: Forget subtle sketches, loud luxury calls for oversized prints, pop art, and mixed media masterpieces. It’s about pieces that surprise and delight, whether that’s a surrealist portrait or a vintage neon sign.
Bold Colour Blocking: While quiet luxury gravitates toward tonal layers, loud luxury embraces contrast. Think navy and mustard, emerald and blush, or black and gold. And it’s not just for walls, you can try it on cabinetry, rugs, or even ceiling paint for unexpected drama.
Luxe Flooring Touches: The right flooring can anchor the look. Consider herringbone wood in a deep smoked oak or high-gloss parquet for that show-home feel. For something more playful, patterned luxury vinyl tiles or high-contrast marble chequers can add instant visual impact underfoot.
Don’t Shy Away from the Details: More is more. Choose crystal lighting fixtures, ornate mirrors, monogrammed cushions, and embroidered throws. Mixing periods and styles, think Art Deco with postmodern, is part of the fun. As long as the quality is high and the confidence is there, it works.
Loud Luxury vs Maximalism
It’s easy to confuse loud luxury with pure maximalism, but there’s a crucial difference. Maximalism leans heavily on eclecticism; layered patterns, found objects, and curated chaos. Loud luxury, by contrast, is maximalism with a clear sense of polish. It’s indulgent, not messy; expressive, not overcrowded.
This trend celebrates abundance, but it does so with intention. Every velvet cushion and marble plinth is part of the performance. It’s theatre, not clutter.
Owning the Opulence
Loud luxury isn’t for the faint of heart, and that’s precisely the point. It’s for those ready to put their home’s personality front and centre. A bold console table here, a jewel-toned wall there; it doesn’t take much to transform a space into something daring and dazzling.
So if the quiet luxury movement left you yawning, now’s the time to dial it up. Crank the volume on interiors and make them singbecause homes should be just as bold, brilliant, and unforgettable as the people who live in them.